Being in business for yourself can be a very rewarding experience. You can set your own hours, take a day off when you want to, and you don’t have a boss that makes you jump through hoops to please them and make your life miserable.
However, being successful in business for yourself does requires motivation, commitment, and the ability to be creative – which can be exciting and fun.
Just look at what this creative retailer did to get the edge over his competition:
A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals.” Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. Its large sign was even more disturbing. It read: “Lowest Prices.”
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. The next day, he proudly unveiled a new and huge sign over his front door, which read, “Main Entrance!”
Sometimes all we need is a little creativity and motivation in business to get the job done!